Key metrics for Beta:

• [ ] Downloads
• [ ] Mints
• [ ] Rerolls
• [ ] Advanced
• [ ] Shares
• [ ] Unique visitors
• [ ] Repeat visitors
• [ ] Bounce rate
• [ ] Bugs reported
• [ ] Happy emails

Key Questions:

1. How many images to give the users on their first use?

   We’ve narrowed it down to:

   1

   2

   4

   6

   9

2. Which model does the best?

3. Do users like having control over which model we use?

4. Are users willing to pay to get artists to draw their character?

5. Are users uploading their own art to their character?

Nice to know:

How long is too long to wait for images?

Key Metrics for Public Beta (also all above):

What price do people want to pay for various levels of engagement?

-NFT

-Reroll

-Human Artist

How do people need to be allowed to pay to facilitate conversion from Lite to Paid to Web3 to regular?