Concrete Vision

Who are you? What do you see when you gaze into the void? How many characters do you play as? At Ceptor Club we don’t have the answers but we build the tools to find them. When you stare into this void, your character stares back.

FORMAT OF VISION STATEMENT

<aside> 🕹️ For (target customer) who (statement of need or opportunity), the (product name) is a (product category) that (key benefit, reason to buy).

</aside>

<aside> ⚖️ Unlike (primary competitive alternative), our product (statement of primary differentiation).

</aside>

Step 1: Emotional Story about How Terrible Things Are

Who are you? What are you wearing? What kind of weapons do you use? What descriptive characteristics make up your physical profile?

https://media.tenor.com/images/eb8ed0661966385e5c9991d4d849ed8d/tenor.gif

Problems We Recognize

Step 2: There is a Better Way